Paid social · DTC + Trading Fintech
Your Entire Growth Team.
Your Entire Growth Team.
We run media buying and full-funnel acquisition for ambitious DTC brands and trading fintech. $24M+ in attributed revenue across five brands — managed by a small, senior team that's actually in the accounts every day.
We run media buying and full-funnel acquisition for ambitious DTC brands and trading fintech. $24M+ in attributed revenue across five brands — managed by a small, senior team that's actually in the accounts every day.
Attributed revenue
$24.5M
$24.5M
$24.5M
2.2x
2.2x
Meta ROAS
5
5
Brands scaled
Nurecover
Nurecover
$19.3M
$19.3M
AlgoPlus
AlgoPlus
$2.6M
AlgoOne
AlgoOne
$2.5M
Meta
Google
TikTok
ClickFunnels
GoHighLevel
Triple Whale
Shopify
Case studies
Real brands. Real numbers.
Real brands. Real numbers.
We work with operators who want senior partners in their corner — not a junior account manager from an agency. Here's what that's looked like.
We work with operators who want senior partners in their corner — not a junior account manager from an agency. Here's what that's looked like.
Featured
DTC · Health & Wellness
Nurecover
Led paid social as Head of Paid for an 8-figure DTC health and wellness brand. Scaled Meta from a mid-7-figure operation to over $19M in attributed revenue. Also oversaw Google Ads at the channel level.
Senior media buying
Senior media buying
Funnel Strategy & Implementation
Funnel Strategy & Implementation
Ad spend (Meta)
$8.7M
Revenue generated (Meta)
$19.3M
2.2x ROAS, Meta-attributed
AlgoOne
Trading Fintech
Ran Meta ads and built the full funnel for a prop trading firm — scaling from launch to a $725k month. Owned media buying and funnel architecture (VSL → Telegram → DM close) end-to-end.
$314k ad spend → $2.5M revenue
7.99x blended ROAS
Peak month: $725k
Meta media buying
Funnel architecture
AlgoOne
Trading Fintech
Ran Meta ads and built the full funnel for a prop trading firm — scaling from launch to a $725k month. Owned media buying and funnel architecture (VSL → Telegram → DM close) end-to-end.
$314k ad spend → $2.5M revenue
7.99x blended ROAS
Peak month: $725k
Meta media buying
Funnel architecture
AlgoOne
Trading Fintech
Ran Meta ads and built the full funnel for a prop trading firm — scaling from launch to a $725k month. Owned media buying and funnel architecture (VSL → Telegram → DM close) end-to-end.
$314k ad spend → $2.5M revenue
7.99x blended ROAS
Peak month: $725k
Meta media buying
Funnel architecture
AlgoPlus
Trading Fintech
Took the AlgoOne playbook and applied it to a premium-tier offer from scratch. $2.6M+ in cash collected over 11 months. Designed the front-end funnel, the back-end fastpass mechanic, and ran all paid acquisition.
$546k ad spend → $2.6M revenue
4.78x blended ROAS
Meta media buying
Funnel architecture
AlgoPlus
Trading Fintech
Took the AlgoOne playbook and applied it to a premium-tier offer from scratch. $2.6M+ in cash collected over 11 months. Designed the front-end funnel, the back-end fastpass mechanic, and ran all paid acquisition.
$546k ad spend → $2.6M revenue
4.78x blended ROAS
Meta media buying
Funnel architecture
AlgoPlus
Trading Fintech
Took the AlgoOne playbook and applied it to a premium-tier offer from scratch. $2.6M+ in cash collected over 11 months. Designed the front-end funnel, the back-end fastpass mechanic, and ran all paid acquisition.
$546k ad spend → $2.6M revenue
4.78x blended ROAS
Meta media buying
Funnel architecture
Biyo
Health Tech · LTV-led
Health tech brand with recurring backend economics. Currently scaling — front-end ROAS doesn't capture the LTV driver behind the offer.
$63k spend → $114k revenue
1.8x front-end ROAS, recurring backend
Senior media buying
Funnel
Biyo
Health Tech · LTV-led
Health tech brand with recurring backend economics. Currently scaling — front-end ROAS doesn't capture the LTV driver behind the offer.
$63k spend → $114k revenue
1.8x front-end ROAS, recurring backend
Senior media buying
Funnel
Biyo
Health Tech · LTV-led
Health tech brand with recurring backend economics. Currently scaling — front-end ROAS doesn't capture the LTV driver behind the offer.
$63k spend → $114k revenue
1.8x front-end ROAS, recurring backend
Senior media buying
Funnel
8-Figure Supplement Brand · NDA
DTC · Supplements
Recently brought on to lead paid social on a confidential 8-figure DTC supplement brand. Test month delivered 1.94x ROAS on initial spend. Scaling now.
$6.3k → $12.3k (test month)
1.94x ROAS, scaling
Senior media buying
Funnel
8-Figure Supplement Brand · NDA
DTC · Supplements
Recently brought on to lead paid social on a confidential 8-figure DTC supplement brand. Test month delivered 1.94x ROAS on initial spend. Scaling now.
$6.3k → $12.3k (test month)
1.94x ROAS, scaling
Senior media buying
Funnel
8-Figure Supplement Brand · NDA
DTC · Supplements
Recently brought on to lead paid social on a confidential 8-figure DTC supplement brand. Test month delivered 1.94x ROAS on initial spend. Scaling now.
$6.3k → $12.3k (test month)
1.94x ROAS, scaling
Senior media buying
Funnel
We scope the engagement to fit the work.
We scope the engagement to fit the work.
Different verticals need different things. We don't pretend a DTC supplement brand and a prop firm need the same engagement — they don't. Here's how we structure it.
Different verticals need different things. We don't pretend a DTC supplement brand and a prop firm need the same engagement — they don't. Here's how we structure it.
For DTC Brands
We run Meta (and YouTube where it fits) and own the funnel — landing pages, CRO and anything end-of-funnel. You bring the creative and brand voice. We bring the buying, the funnel, and the channel optimisation that turns mid-7-figure operations into 8-figure ones.
Best fit: DTC operators doing $500k+/month who've outgrown a generic agency and need senior eyes on the account.
For DTC Brands
We run Meta (and YouTube where it fits) and own the funnel — landing pages, CRO and anything end-of-funnel. You bring the creative and brand voice. We bring the buying, the funnel, and the channel optimisation that turns mid-7-figure operations into 8-figure ones.
Best fit: DTC operators doing $500k+/month who've outgrown a generic agency and need senior eyes on the account.
For DTC Brands
We run Meta (and YouTube where it fits) and own the funnel — landing pages, CRO and anything end-of-funnel. You bring the creative and brand voice. We bring the buying, the funnel, and the channel optimisation that turns mid-7-figure operations into 8-figure ones.
Best fit: DTC operators doing $500k+/month who've outgrown a generic agency and need senior eyes on the account.
For Trading Fintech
Full-stack acquisition. Creative direction (scripting, briefing your editors), Meta + YouTube media buying, and full funnel architecture — VSL, landing pages, Telegram and DM flows. Trading offers don't fit ecom playbooks. We've built the playbook that does, and we bring it end-to-end.
Best fit: Prop firms, EA software, trading education, and fintech operators looking to scale beyond seven figures.
For Trading Fintech
Full-stack acquisition. Creative direction (scripting, briefing your editors), Meta + YouTube media buying, and full funnel architecture — VSL, landing pages, Telegram and DM flows. Trading offers don't fit ecom playbooks. We've built the playbook that does, and we bring it end-to-end.
Best fit: Prop firms, EA software, trading education, and fintech operators looking to scale beyond seven figures.
For Trading Fintech
Full-stack acquisition. Creative direction (scripting, briefing your editors), Meta + YouTube media buying, and full funnel architecture — VSL, landing pages, Telegram and DM flows. Trading offers don't fit ecom playbooks. We've built the playbook that does, and we bring it end-to-end.
Best fit: Prop firms, EA software, trading education, and fintech operators looking to scale beyond seven figures.
Who you'd be working with.
Who you'd be working with.
I’m Bilal Koné. I lead ByKoné — a small senior team running paid social for ambitious DTC and trading fintech operators. I started in DTC as Head of Paid for a fast-growing health and wellness brand, scaling Meta past eight figures. I went deep on the trading vertical when I helped scale a prop firm operation past $5M in revenue in just a year — running Meta ads and building the funnel end-to-end. The team’s small by design — me leading the work, with senior support on web, creative, and ops as accounts require. We work with 2 to 3 clients at a time. The brands we take on get senior eyes on the account every day, not a deck and a junior buyer.
I’m Bilal Koné. I lead ByKoné — a small senior team running paid social for ambitious DTC and trading fintech operators. I started in DTC as Head of Paid for a fast-growing health and wellness brand, scaling Meta past eight figures. I went deep on the trading vertical when I helped scale a prop firm operation past $5M in revenue in just a year — running Meta ads and building the funnel end-to-end. The team’s small by design — me leading the work, with senior support on web, creative, and ops as accounts require. We work with 2 to 3 clients at a time. The brands we take on get senior eyes on the account every day, not a deck and a junior buyer.
Taking on 2 new clients this quarter.
We've got capacity for two more brands. If you're scaling DTC health, supplements, or trading fintech and your paid social isn't where it needs to be — let's talk.